ANOTHER initiative by the team in the Horse Racing Ireland Ownership division is Make It Your Day, a series of videos following the reaction and story of owners as they watch their horse in action.

Amber Byrne of Horse Racing Ireland Ownership explained: “The emotion and adrenaline rush you get as an owner is hard to describe. Be it a sole owner or someone who owns a hair in a horse’s tail, the feeling is the same.

“This campaign follows 12 owners with different personas; we have a farmer from Cork, a lawyer based in New York, a bar owner in Kildare and a retired man from Meath amongst others. They all have something in common, they are passionate about horse racing and racehorse ownership. We hope the creative will tell the ownership story and show the emotion ownership evokes.”

A series of videos and static assets will be rolled out over the coming months on social media channels.

See www.racehorseownership.ie or a selection of videos can be seen on https://bit.ly/2uLrfqZ.

UNSUPRISINGLY, we had masses of entries for our competition to win a 12-month subscription to Racing TV, along with a goodie bag and gilet. The answer to the question as to who won the Irish Gold Cup in 2019 was Bellshill, and we had a ton of correct entries.

The winner drawn out was Bill O’Brien, so happy viewing.