Punchestown Racecourse has announced a new three-year sponsorship of the Grade 1 Boodles Champion Hurdle at the renowned Punchestown Festival, marking a significant partnership within Irish racing.
The feature race of Boodles Day, Friday 3rd May, is the prestigious Grade 1 €300,000 Boodles Champion Hurdle. The 2024 Boodles Champion Hurdle has the potential to be the race of the season should reigning champion hurdler Constitution Hill make the journey across the Irish sea to take on local favourite and current Punchestown Festival Champion, State Man on home turf. The pair will hopefully meet once again at Cheltenham in less than two weeks should Nicky Henderson's stable star return to full fitness following a setback this week.
The Punchestown Festival stands as a pinnacle event on the Irish sporting and social calendar, hailed for its five days of top-tier racing featuring the finest Irish and British talent. The sponsorship is perfectly timed with it being Boodles 20th year of having a presence on Grafton Street in Dublin. Boodles sponsorship of Irish racing is a natural extension into the heart of the sport, from its many ongoing sponsorships of British racing events such as the Cheltenham Gold Cup, Chester Races and York Races.
The partnership between Boodles and Punchestown is a three-year sponsorship and is fittingly timed as Boodles recently launched their first ever equine inspired jewellery collection 'Lucky', which will be on display throughout Punchestown Festival in the Boodles Bar. As the final event in the Irish jump racing calendar, Punchestown is widely acclaimed as the ultimate homecoming for champions, making it one of Boodles most exciting partnerships to date.
James Amos, Managing Director of Boodles, said: "Our involvement with horse racing in the UK started all the way back in the 1930’s when we made the trophies for the Grand National at Aintree. We feel privileged to have been invited into the Irish racing world and to be sponsoring such a prominent race at Punchestown almost 100 years later. We are excited to think that ‘The Boodles Bar’, in the centre of the hospitality area, will have a great buzz about it throughout the festival. We are also delighted to continue our association with Rachael Blackmore who will be attending Boodles Punchestown Launch event in our Grafton Street Showroom.”
Conor O'Neill, CEO of Punchestown, expressed his delight at the collaboration, emphasising the shared appreciation for heritage and brand integrity: "It goes without saying that we are so pleased to welcome Boodles to the Punchestown Festival. The Boodles Champion Hurdle is a fittingly prestigious race for a brand such as Boodles who are Britain’s leading fine jeweller since 1798. We often remark that it is the people that make Punchestown, so to partner with a family run, award winning luxury brand whose team truly appreciate the importance of heritage and brand values is a wonderful privilege."
The Punchestown Festival takes place from Tuesday 30th April to Saturday 4th May. Boodles Day coincides with Ladies Day on Friday 3rd May. Punchestown will roll out a range of changes for the 2024 renewal including reduced ticket prices, refreshed layout features, earlier start times on the first two days and enhanced public amenities. For full range of tickets, hospitality and event details please visit www.punchestown.com
About Boodles
Since 1798, Boodles has represented the epitome of fine British jewellery. Still a privately-owned family business, Boodles stands for the very best in creative design; the highest quality diamonds and gemstones; and the fusion of traditional craft skills with innovation. Every piece of Boodles jewellery is designed and hand finished in Britain. There is an emphasis at Boodles on provenance: taking pride in being able to trace diamonds all the way back to source, and on using gold of a Single Mine Origin. At once classic and contemporary – and always distinctive – Boodles is perhaps best known for Raindance; the iconic ring which was recognised by the V&A Museum and entered into its permanent collection. In 2023 – the year of its 225th anniversary – Boodles was named by the UK’s luxury sector body, Walpole, as Best British Luxury Brand of the Year.