ONLY a few years ago, most breeders wouldn’t have dreamt of grabbing their phone to make promotional material for online auction. Today however, breeders of all ages are utilising the power of photography, video, and social media when selling their stock.
With online bidding now an option at the vast majority of sport horse sales, it is very important to have good footage of your horses for any potential buyers who are not travelling to the sales to see the horses in person.
A professional videographer, though giving top-quality results, can really eat into your hard-won profit. There are a few basic photography and videography golden rules that Horse Sense can share, to help you put together your own successful sales videos.
Most smartphones will take high quality videos now so there is no need to invest in expensive camera equipment.
Here are a few recommended pieces of kit to go with your smartphone to help make effective sales videos and photos:
Memory back up
Battery pack
Grip tripod
Stabiliser
Rode mic – lapel and extension (only if you intend on recording audio)
Golden rules for
recording your sales videos:
Golden rules for photographing your horses for the sales:
SHARING OPTIONS: