BOODLES has been revealed as the new feature sponsor for the Friday of the Punchestown Festival.

The jeweller has signed a three-year deal with the racecourse and their name has been added to the €300,000 Grade 1 Champion Hurdle which will be run on May 3rd.

This year's edition has the potential to feature Constitution Hill, especially if the unbeaten hurdler is forced to miss Cheltenham this month.

Boodles, sponsors of the Gold Cup and a four-year-old handicap hurdle at the Cheltenham Festival, have a store on Grafton Street in Dublin. They also sponsor races at Chester and York.

James Amos, managing director of Boodles, said: "Our involvement with horse racing in Britain started all the way back in the 1930s when we made the trophies for the Grand National at Aintree.

"We feel privileged to have been invited into the Irish racing world and to be sponsoring such a prominent race at Punchestown, almost 100 years later.

"We are excited to think that ‘The Boodles Bar’, in the centre of the hospitality area, will have a great buzz about it throughout the Festival. We are also delighted to continue our association with Rachael Blackmore who will be attending Boodles Punchestown Launch event in our Grafton Street Showroom.”

Conor O'Neill, CEO of Punchestown, added: "It goes without saying that we are so pleased to welcome Boodles to the Punchestown Festival. The Boodles Champion Hurdle is a fittingly prestigious race for a brand such as Boodles who are Britain’s leading fine jeweller since 1798.

"We often remark that it is the people that make Punchestown, so to partner with a family-run, award winning luxury brand whose team truly appreciate the importance of heritage and brand values is a wonderful privilege."

The Punchestown Festival runs from Tuesday, April 30th to Saturday, May 4th. Boodles Day coincides with Ladies Day.

Punchestown will shortly roll out a range of changes for the 2024 renewal including reduced ticket prices, refreshed layout features, earlier start times on the first two days and enhanced public amenities.