FORMER European eventing pony championship rider Sam Dennigan, now founder and CEO of Strong Roots, has joined the board of Endeavor Ireland, a non-profit that have helped more than 2,600 entrepreneurs to build over 1,600 companies in 43 markets.

Dennigan, who rode on the Irish team at the 2000 and 2001 pony Europeans, founded the plant-based frozen food company in 2015.