THE Minister responsible for introducing the controversial Gambling Regulation Bill says the legislation remains on track to be signed into law in the new year and he does not intend to amend the Bill to allow racing channels carry betting advertisements during regular hours.
James Browne, the Fianna Fáil TD for Wexford and Minister for Law Reform, says he does not believe the ban on gambling adverts during daylight hours should affect the broadcasting of Irish racing on Racing TV. However, the channel’s management say it would be unviable for them to create a second ‘advert-free’ feed for its small Irish audience.
Under the Bill, betting companies can still have a presence during televised sporting events. Race sponsorships, racecourse signage and even interviews with betting company spokespeople will be allowed. Racing TV and Sky Sports Racing can continue to show the latest odds on upcoming races. Only the direct advertisements or ‘stings’ will be banned.
There had been fears that more popular sports, such as Premier League football, would have to go off-air due to the presence of betting company names on players’ jerseys, but that is not the case.
“Of course, the Government is not banning football matches from Irish TV,” the Minister told the Sunday World “Proper regulation of the gambling industry is long overdue and I am committed to delivering this legislation. There is no ban on any sport or the broadcasting of sports like horse racing or Premier League matches.
“However, there will be a restriction preventing advertising that promotes gambling on television, radio and audio-visual media services between 5.30am and 9pm. This was a strong recommendation of the all-party Oireachtas Justice Committee and then approved by the cabinet.
“We have restrictions on alcohol advertising on the grounds of public health. Tobacco advertising and sponsorship is also banned. The gambling industry cannot insulate itself from reform or expect special status. I will stare down any scare tactics aimed at scuppering much-needed regulation and deliver this public health legislation early in the new year.”
Incitement to bet or any encouragement to bet may breach the new regulations.
Government officials have met with Sky Sports and Virgin Media Sport chiefs to assure them that they will not be blocked from honouring broadcasting deals.
Horse Racing Ireland has lobbied the Minister to make an exception for Racing TV, which is a subscription channel, but so far there is no indication that the Minister will allow that.
The Bill focuses on broadcast restrictions and is not expected to impact advertising in print newspapers.
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