The horse racing industry is worth an estimated $100 billion globally, but it faces some challenges, including the increase in popularity of online 'virtual' games.

That's where ZED RUN comes in. ZED RUN is a horse racing game that uses non-fungible tokens (NFTs) to create digital racehorses. But could this new virtual venture rival traditional horse racing? And how has the latter changed over the last years?

Traditional horse racing moves virtual

The digitisation hasn’t only brought out trends like NFTs, but has also had an impact on the betting scene. Providers like Royal Panda Ireland offer their users the option to bet on the most popular sports in the world – including horse racing. Betting operators quickly adapted in the last few years and also offered newer alternatives like eSports.

The world is already witnessing how traditional sports are becoming a mainstay of the gaming industry, and games like ZED RUN bring the interest in horse racing to a wider audience – somehow building a bridge between traditional and eSports. ESports have attracted a sizeable mass of professional and aspiring players in the last few years.

Naturally, a popular sport like horse racing followed suit and games like ZED RUN have spawned to offer an entertaining and affordable way to take part in the world of horse racing. The fact that it uses blockchain and NFT makes this even more interesting as it allows for a whole new level of authenticity, transparency, and trust.

What is ZED RUN?

ZED RUN is a horse racing game that uses blockchain technology to create virtual horses that are each unique and can be traded or raced against other players.

Here's how it works: each horse is represented by a non-fungible token (NFT) stored on the Ethereum blockchain. Players can purchase, breed, and race their horses, and the game offers a variety of ways to play and win.

With ZED RUN, anyone can become a horse owner and trainer - all you need is an internet connection and a bit of cryptocurrency.

Advantages of ZED RUN over traditional horse racing

There are some advantages that ZED RUN holds over traditional horse racing.

Unlike in real-life, where breeding and owning horses is reserved for those who can afford the high upkeep of this business, ZED RUN offers players a cheap way to both own and race their digital horses.

These horses are stored on the blockchain, ensuring that they cannot be replicated or stolen. Additionally, ZED RUN offers players the chance to win cryptocurrency as prize money — a massive incentive for gamers to participate in the race.

Finally, ZED RUN is not limited by geographical boundaries, so players worldwide can compete against each other in real-time. The only thing needed is a desktop computer or a mobile device and a stable internet connection.

The future of the industry and how to get involved

With the advances in technology, we see more realistic and lifelike graphics being used in video games. This is making games like ZED RUN more immersive and exciting to play.

We also see new gameplay mechanics being introduced, such as the ability to breed and train your own virtual horses. This means that players will be able to create their own stables of racehorses and compete against each other in virtual races.

There are also plans to introduce VR support for digital horse racing games, which will allow players to feel as if they are really at the racetrack, surrounded by the sights and sounds of the race.

With all of these exciting new developments, it is possible that digital horse racing and games like ZED RUN are here to stay and it's arguable that they have the potential to rival traditional horse racing in terms of popularity.