THE Irish Horse Board (IHB) has launched a new equestrian tourism initiative, which offers international buyers and equestrian enthusiasts the opportunity to immerse themselves in Ireland’s rich equine heritage, while exploring the possibility of purchasing top-quality Irish horses and ponies.

The initiative aims to provide a bespoke, luxury experience for visitors attending prestigious equestrian events, auctions or seeking to acquire horses in Ireland. Participants will enjoy behind-the-scenes access to Ireland’s premier equestrian facilities, including renowned stud farms and High Performance training centres.

The IHB extended its thanks to Margaret Jeffares, founder and CEO of Good Food Ireland, for her collaboration in bringing the unique tourism experience to fruition. Minister for Agriculture, Food and the Marine, Martin Heydon TD, attended the launch at the Anantara Marker Hotel in Dublin on Tuesday.

Speaking at the launch event, Alison Corbally, IHB director general said: “The IHB has facilitated a concierge service for international horse buyers, offering tailored visits to premier events like the Dublin Horse Show or Clifden Pony Show. This new partnership takes our offerings to another level by providing a fully bespoke luxury product that combines equestrian tourism with sales opportunities and equestrian excellence. This diversification reflects the IHB’s commitment to innovation in promoting Irish horses and ponies globally.”

The two-day equine experience is a premium product tailored to international buyers, equestrian enthusiasts and high-value tourists. Participants will enjoy private tours of Ireland’s leading equine facilities, including the Irish National Stud, Coolmore Stud, Ballypatrick Stables, and Karlswood high-performance training centre; behind-the-scenes access to breeding operations and training facilities that highlight Ireland’s expertise in producing world-class sport horses; gourmet dining experiences at iconic establishments, such as Cashel Palace Hotel, Barberstown Castle, Mikey Ryan’s Kitchen & Bar in Cashel and The Bishop’s Buttery; plus luxury accommodation and transportation throughout the experience.

The package is available though Good Food Ireland’s website and can be customised for larger or smaller groups.

Partnership

Jeffares, who is also a renowned horse breeder, said: “We are thrilled to partner with the Irish Horse Board on this unique offering that celebrates two of Ireland’s greatest strengths – its horses and its hospitality. This collaboration is a perfect example of how cross-sector partnerships can create innovative products that resonate with international audiences.”

The Irish Horse Board plans to promote this initiative as part of its international marketing campaigns, leveraging its presence at key overseas events to attract affluent buyers seeking premium equestrian experiences. Additionally, it will collaborate with Tourism Ireland and Good Food Ireland to target high-value travellers interested in equestrian tourism.

Alison Corbally concluded: “This is an opportunity to showcase the best of what Ireland has to offer – from our Irish horse industry supporting the agricultural sector, while creating lasting connections with international buyers who value quality and tradition.”