COMMUNICATING a message is the key to any marketing or public relations campaign and our industry will have a major change next year with the transferring of UK terrestrial television racing from Channel 4 to ITV. I will be sorry to see the last Channel 4 race-day next week; the programme has been part of my entire adult life and I know and like many of the presenters, past and present. ITV will now be a hugely important shop window as UK racing provides many of the platforms that showcase the talents of Irish horses, trainers and jockeys. Hopefully, ITV will succeed in growing the audience to witness these moments of Irish excellence which have benefits far beyond the racing industry.